California Dairy Board’s “Milkdonkulous Giveaway”

The California Milk Processor Board has come out with some one-of-a-kind websites lately. From the exceedingly interactive “Got Milk?” website to the fancy Spanish-speaking “Toma Leche” site, the sunshine state’s Milk Board surely is wowing site visitors. And they’ve done it again — this time in rock opera style. Battle for Milkquarious is the name of their new competition and website. The website includes a lengthy 1970’s/futuristic-style rock opera video that features White Gold, the supposed hero of Milkquarious. Milkquarious is the island completely powered by milk, of course. Just to forewarn you if you watch it, the movie was created with today’s teens in mind. It’s completely satirical.

The site invites California Public High School students to submit rewrites to scenes in the movie. Visitors of the website can watch submitted scene rewrites and vote for a winner. The winning student will win $20,000 for his or her school’s arts programs, a second-place winner will receive $10,000 for his or her school, and eight other schools will receive $2,500.