Wednesday, November 18, 2009

Digging deeper into flavored milk

In our November issue, you’ll find a Farm Flash about a recent study regarding flavored milk in a suburban Connecticut school. The study that was published in the Journal of the American Dietetic Association proved a point we weren’t surprised by: Kids drink more milk when it’s flavored. The researchers in the study offered advice to schools saying that we must consider the nutritional trade-off for 60 calories of high fructose corn syrup.

Now there’s more research out about how we can improve the look of milk in schools. We heard about this one from the National Dairy Council. A study published in the Journal of Child Nutrition and Management tested new milk enhancement strategies like plastic, resealable containers; flavored milk; ice-cold milk; and low-fat or fat-free options. The outcome revealed that consumption increased by an astonishing 35 percent when these improvements were made. The authors pointed out that they believe offering flavored milk was a key factor in this study’s outcome.

Below, you will find a link to the National Dairy Council’s publication “Flavored Milk in Perspective.” Take a look, and share it with your local schools. If you’re interested in more information about enhancing the look of milk in your children’s schools, visit the New Look of School Milk website by the National Dairy Council.

Flavored Milk in Perspective.

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