Wednesday, August 12, 2009

Bestfoodfacts.org: a bright new website, a bright idea

Just yesterday, we learned of a new website sponsored by the Center for Food Integrity. It’s called bestfoodfacts.org and with its bright colors, interactivity, and panel of experts working with the site, we think that consumers are going to enjoy this fresh approach to getting their questions about the U.S. food system answered. Anyone logging onto the site has the opportunity to ask a question of the expert panel comprised of researchers from leading universities. Once the question is answered, it will be posted to the site for everyone to see. The website uses a shifting scale called the “Food Integrity Index” which provides a quick overview of the question, the issue at hand, and its conclusions.
One of our favorite aspects of the site is that their sponsor, The Center for Food Integrity, supports consumer choice. This means you won’t find experts agreeing on every issue or telling you what types of food you should buy. They’ll simply tell you what they know, based on their research.

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