Monday, July 20, 2009

Struggling dairy prices spotlighted on msnbc.com

Alongside stories about tensions in the middle east and health care reform, it was the dairy industry's depressed prices and nonexistent profits that took center stage Monday morning on msnbc.com. The front page photo showed a calf being fed along with the headline "Struggling dairy farmers milk other forms of revenue." The website is closely following the Elkhart, Ind., community of 53,000 that had an unemployment rate of 19.6 percent in February and claims to be the RV capital of the world — an industry that has been hit hard in the economic downturn. The "Elkhart Project," as named by the news group has been visiting with community members in Elkhart, Ind., to see how the economic downturn is affecting their daily lives and how they are keeping a positive outlook. When clicking on the story, you would see a video about a few of the local dairy farms, as well as a farm credit loan officer.

Susan Troyer, one of the farmers in the video says, "I can't believe that there is any dairy farmer in the whole U.S. that is actually making milk for what it is costing them to produce right now." You'll also hear from a farmer who has reduced his herd size and began doing custom calf raising and harvesting just to make ends meet.

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